Three logo directions, sized so the mark reads from a phone icon to a sign. Pick one; everything else on the site inherits it.
A · The moon in the eye — with the night line and the sunrise line
Light · navy line = the moon is up · gold line = the sun is coming
Dark — the signature version
Icon · favicon · 21px — still an eye with a moon in it
C · Wordmark with the foot line — "it balances"
Stacked, double rule like a ledger total
Dark
Monogram icon
Slogans — short enough to read on a sign, true to what it does
We watch your desk while you sleep.Says the audience (absentee owner), the timing (overnight) and the promise in seven words. Recommended.
Every night read. Every morning, one line.The clean-desk promise — most days the message is "nothing to decide."
Your PMS knows. Now you do.The sharpest one for the "my PMS does everything" owner.
The night audit, audited.Short, clever, but needs the reader to know what a night audit is.
Between the audit and your coffee.Warmer; good for the WhatsApp angle.
Money named, not implied.Works as a secondary line under any of the above.
The signature mark — moon to sun, the eye between
Signature, light
Signature, dark
What the desk did — August 2026
Written off after checkout: $1,722.16 · 8 corrections Cancelled a day late, not collected: $4,696.09 · 19 bookings Refunds to another card: none in 31 nights Drawer: not printed on this PMS
As a 7% watermark on every PDF and message card
App icon and WhatsApp avatar — arc, moon, sun, tick
Hero — the whole service in one picture
For owners who aren't at the desk
We watch your desk while you sleep.
Forward the night audit emails your PMS already sends. Before you wake, one WhatsApp per hotel with what the desk did that you'd want to know about — or one line saying nothing did.
The hero reads left to right as a night: the motel at 3 am with only the desk lit, the pack leaving it, the DeskWatch mark reading it, and the owner's phone at dawn with two amber lines and one green. No stock people, no dashboards — the picture is the service. The moon-in-the-eye (A) is the reader node, so the logo and the story are the same shape. The hotel name on the phone rotates through the brands we read, inside a clipped box so nothing spills.